High Noon Mocktail Proposal

The main project assigned in this course was to create, design, and plan a new product for an existing brand. My group chose High Noon, where we decided to include mocktails within their beverage selection with the goal of enhanced inclusivity. The following shows the product, our goals, the marketing, and the execution timeline. This has been my favorite project so far and I am very proud of the hard work our group put into it.